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Unlocking ASEAN’s

Wellness Advantage

A Strategic Guide for MSMEs: Form local Practice to Global Trust

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Why ASEAN Wellness Matters?

ASEAN is one of the world’s fastest-growing health and wellness regions. However, many MSMEs struggle to tap into this potential.

The Challenges

  • Limited understanding of regional standards
  • Difficulty accessing international markets
  • Low digital visibility
  • Unclear pathways to ASEAN initiatives

The Opportunities

This e-learning is designed to help MSMEs prepare, position, and connect step by step.

Standardize

Align with regional quality marks.

Digitize

Boost visibility online.

Your Learning Journey

A guided pathway from awareness to ASEAN readiness.

Understand

ASEAN Health & Wellness landscape, markets, and opportunities.

Get Ready

Standards, certification basics, digital & sustainability readiness.

Design

Wellness experiences, value chains, and community-based models.

Connect

Link to ASEAN ecosystem, pilots, platforms, and future initiatives.

Our Courses

Program Structure

Two comprehensive modules designed to build capacity and practical skills.

Module 1

ASEAN Health & Wellness Tourism Landscape

  • Certified
  • 1 Hour

Markets, trends, country clusters, MSME opportunities

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Module 2

Standards, Certification
& Trust

  • Certified
  • 1 Hour

Understanding quality, safety, and readiness (non-technical)

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What You Will Gain

Learners Outcome

Clear ASEAN Market Understanding

Know where your business fits in the regional wellness ecosystem.

Practical Readiness Tools

Self-assessments, checklists, and action planning templates.

Improved Business Credibility

Understand standards and trust-building practices.

Digital & Sustainability Readiness

Learn how to strengthen visibility and responsible growth.

Certification of Completion
ASEAN Health and wellness toursim

MSMEs Capacity Building Program

Issued upon successful completion of all 6 modules.

Practical Outputs:
  • Wellness Business Self-Assessment
  • 6-Month Action Plan (Digital / Standards / Sustainability)
  • ASEAN Readiness Checklist

Who Should Join?

Designed for stakeholders across the wellness tourism value chain.

Health & Wellness MSMEs

Spas, retreats, CBT, Traditional Services, and others

Tourism & Wellness Entrepreneurs

Looking to expand or reposition into wellness

Support Organizations

Working with MSMEs in health and wellness tourism

This e-learning programme is developed under the ASEAN Health & Wellness Tourism Policy Initiative, supported by regional research, policy consultations, and MSME engagement across ASEAN.
Implemented by Kenan Foundation Asia, in collaboration with ASEAN stakeholders.