ASEAN Wellness MSMEs
Acknowledgement
Supported by the Government of Japan through the Japan-ASEAN Integration Fund (JAIF)
This e-learning programme, “Unlocking ASEAN’s Wellness Advantage: A Regional Toolkit for MSMEs,” was developed under the project “Resilience, Adaptability and Competitiveness: A Roadmap for the Health and Wellness Tourism Sector ASEAN SMEs in a Post-Crisis Age.”
Implementation Support
The project is implemented under the auspices of the ASEAN Coordinating Committee on Micro, Small and Medium Enterprises (ACCMSME), with the support of the ASEAN Secretariat and the Office of Small and Medium Enterprises Promotion (OSMEP), Thailand.
Funding Initiative
This initiative is funded by the Government of Japan through the Japan-ASEAN Integration Fund (JAIF).
Established in March 2006, JAIF supports ASEAN’s efforts toward regional integration and community building, contributing to ASEAN 2025: Forging Ahead Together, including APSC, AEC, and ASCC blueprints.
JAIF also promotes deeper cooperation between ASEAN and Japan through projects and initiatives in a wide range of areas, including economic integration, micro, small and medium enterprise (MSME) development, disaster management, maritime cooperation, youth exchanges, Japanese language training, digital transformation, and sustainable development.
Our Gratitude
Through this support, ASEAN Member States are working together to strengthen the competitiveness, resilience, and sustainability of MSMEs in the health and wellness tourism sector, while advancing regional cooperation and inclusive economic growth across Southeast Asia.
The developers of this e-learning programme gratefully acknowledge the support of the Government of Japan, the Japan-ASEAN Integration Fund (JAIF), ASEAN Member States, the ASEAN Secretariat, and all stakeholders who contributed their expertise, insights, and guidance throughout the development of this resource.
Disclaimer
The views expressed in this e-learning programme are those of the authors and contributors and do not necessarily reflect the official views or positions of ASEAN Member States, the ASEAN Secretariat, the Government of Japan, or the Japan-ASEAN Integration Fund (JAIF). The content is intended solely for educational and capacity-building purposes.